Minotities In The 90S Essays - Chicken Dishes, Chicken Soup, Soups

Minotities In The '90S When I heard the mail drop through the slot in the door, my heart leapt; I practically flew down the stairs. I pounced on the mail that lay scattered on the floor. There, finally, was a letter for me from Iowa State University. Today's the day, I said to myself, the day that will seal my fate. At last I would have the answer to the all-important question of whether I had been accepted at the school of my choice. I wondered where I would spend the next four years: Ames, Iowa or at home in Deerfield, Illinois. I took a deep breath, counted to three, and ripped open the envelope. Edit 4 Chicken soup, a traditional remedy for colds, is a good food to eat in winter. Like other hot liquids, its temperature warms the body. Chicken soup, not difficult to prepare, is made by boiling a whole chicken in about three quarts of water until the chicken is cooked fully and begins to come away from the bone. Before you bring the chicken to boil add plenty of salt to bring out the flavor. Diced carrots, onions, and celery accentuate the flavor of the broth even more. The vegetables take another hour to cook. When they are soft enough to cut with a fork, the soup is done. Edit 1 Our college library is really great, especially since it was expanded. Not only does it numerous books on lots of subjects, but it also has plenty of periodicals, both recent and older. Research librarians are there to help answer all sorts of questions about library resources such as microfiche and the computer network. The computer system was just installed this last year. Now we can look up an item in the library, such as a book or recent magazine, from any of the remote computer terminals located all over campus. With just a few keystrokes, we can determine whether the library owns the item and, if so, whether it is available or currently in circulation. Edit 3 1. The first witness gave an adequate report of what he saw on the night of the murder. 2. A police officer, he was the first person to arrive on the murder scene after the 911 call was received. 3. He explained that there was no one around when he arrived. 4. The witness thoroughly explained the specifics, such as the knife and the severity of the wounds. 5. He had an accurate recollection of the scene and kept to his story even when the defense attorney questioned him. 6. When he finished testifying, he was told he could leave the stand. Many languages have influenced the development of English. One such influence came from the north in the form of Viking invaders who spoke a Scandinavian language. It appears that when these settlers became farmers and traders who were peaceful, they wanted to be able to communicate with their Anglo-Saxon neighbors. Both groups spoke Germanic languages with similar vocabularies but with different grammar and inflection. Clearly the easiest way to smooth communication was for each group to drop the elements of their language that gave the other group difficulty. This explains why modern English lacks the elaborate systems of verb endings and gender that characterize other Indo-European languages. Edit 3 Once, Little Red Riding Hood planned to make and deliver food to her grandmother, who lived in the woods. On the way there, she ran into a wolf. The wolf asked where she was going and what she was taking. Edit 4 While maintaining subjectivity, we conducted employee reviews of gender and racial characteristics. Despite high performance reviews for your department, we have decided to downsize the production staff by 40 percent. While we are aware of the inconvenience of this, we know you, too, will understand our need to remain competitive in our market. Your continued loyalty--and that of your staff--will ensure that our company continues to set the standard of excellence for others to follow. English Essays

Drugs in the work place essays

Drugs in the work place essays Drug Addiction in the School and Work Place How has work efficiency changed as a result of drug addiction in the sch a couool and work place? In the 1960 and 1970's, men and women worked long hours to support their family. For many, these strenuous hours were hard to handle without taking drugs. The use of "uppers" and "downers" was then considered a way to tolerate those long work hours. To this date, the concern of drugs being used for work efficiency persists among adults who work long late hours, teens with an influenced drug addiction, and also the health concerns which occur because of the use of drugs. There are various drugs which have the effect of making the user alert or drowsy when taken. Valium and Ritalin are just a couple examples of the prescription drugs orally taken for specific effects. In the early-mid twentieth century, men and women worked overtime, or even three or four jobs, just to get through life. They got back home late at night and had to wake early the next morning to do it all again. Because of the lack of sleep, they took "uppers" in the morning to be alert and "downers" at night to get rest. Please take note that they also drank coffee throughout the day along with the use of these drugs. The adults who had children during this time greatly influenced them with the sight of their drug addiction. The adult's pill taking drew forth a curiosity in their children. They wondered what the pills do to make their parents take them every single day. At one point, the children's interest grew so greatly as to make them want to try the drugs. So the children, especially teens, began pilfering some "uppers" and "downers"out of sheer interest to experiment with them. The drugs seemed to be "cool" for the teens and their stealing of them increased greatly. They then started taking the drugs to school because of a grown addiction to them. Other teens were also ...

Free Printable Math Charts, Grids and Graph Paper PDFs

Free Printable Math Charts, Grids and Graph Paper PDFs Even in early mathematics, certain specialized papers and tools must be used to ensure students are able to quickly and easily identify numbers on graphs, grids, and charts, but buying reams of graph or isometric paper can be expensive! For that reason, weve compiled a list of printable PDFs that will help prepare your student for completing his or her math course load. Whether its a standard multiplication or 100s chart or one-half inch graph paper, the following resources are essential for your elementary student to be able to participate in math lessons and each comes with its own utility for specific areas of study. Read on to discover the different charts, grids, and graph papers your young mathematician will need in order to complete his or her studies, and learn some fun facts about early mathematics along the way! Essential Charts for Grades One Through Five Every young mathematician should always have a few handy number charts in their possession in order to more easily solve the increasingly difficult equations presented in first through fifth grades, but none may be quite as useful as the  multiplication chart.   A multiplication chart should be laminated and used with young learners working on the multiplication fact families as each multiplication chart illustrates the various products of multiplying numbers up to 20 together. This will help expedite the process of calculating larger problems as well as helping students commit the basic multiplication table to memory. Another great chart for young learners is the   100s Chart, which  is primarily also used in grades one through five. This chart a visual tool that displays all the numbers up to 100 then every 100s number larger than that, which helps with skip counting, observing patterns in numbers, adding, and subtracting to name a few concepts this chart is associated with. Graphs and Dot Papers Depending on the grade your student is in, he or she may require different sized graph papers to plot data points on a graph.  1/2 Inch,  1 CM, and  2 CM graph paper  are all staples in math education but are used more frequently in teaching and practicing measurement and geometry concepts. Dot paper, both in  portrait  and  landscape  formats, is another tool used for geometry, flips, slides, and turns along with sketching shapes to scale. This type of paper is highly popular for young mathematicians because it provides a precise but flexible canvas the students use to illustrate their understanding of core shapes and measurements. Another version of dot paper,   isometric paper, features dots that are not placed in a standard grid format, rather the dots in the first column are raised a few centimeters from the dots in the second column, and this pattern repeats across the paper with every other column higher than the one before it. Isometric paper in sizes  1 CM  and   2 CM  is meant to help students understand abstract shapes and measurements. Coordinate Grids When students start to approach the topic of algebra, they will no longer rely on dot paper or graphs to plot the numbers in their equations; instead, they will rely on the more detailed coordinate grids with or without numbers alongside the axises. The size of the coordinate grids needed for each math assignment varies by each question, but generally speaking printing several   20x20 coordinate grids with numbers  will suffice for most math assignments. Alternatively,   9x9 dotted coordinate grids  and   10x10 coordinate grids, both without numbers, may suffice for early-level algebraic equations. Eventually, students may need to plot several different equations on the same page, so there are also printable PDFs that include  four 10x10 coordinate grids  without and  with numbers, four   15x15 dotted coordinate grids without numbers, and even nine   10x10 Dotted  and non-dotted  coordinate grids.

The Role of the Manager Essay Example | Topics and Well Written Essays - 1000 words - 1

The Role of the Manager - Essay Example This paper illustrates that for several years, sociologists refer to management as a class consisting of influential individuals. According to James L. Lundy, management refers to the job of organizing, planning, controlling and directing people and resources towards the attainment of organizational aims and objectives. F.W. Taylor believes that management is the task of identifying your aims and objectives and ensuring that those aims and objectives are attained in the most efficient manner. Management is mostly defined as a procedure of helping organizations obtain their aims and objectives by making people work towards the attainment of those aims and objectives. In a broader view, it is the directing and planning of what goals need to be accomplished and how they will be accomplished along with the organizing and obtaining of resources that will be needed to obtain those objectives. For years it has been argued whether the nature of management is scientific or it is an art. The v ery fact that people who have assumed the responsibility of management have to learn theories and principles that need to be further applied and experiment makes management a scientific process. On the other hand, the fact that management is related to humans in every aspect makes management an art as well as science. A manager has access to various scientific tools which help him in making day to day decisions, but managers have to heavily rely on their intuition in order to make the correct decision. Managers have four basic functions as discussed earlier and they have to perform various roles for the accomplishment of these functions. One of the roles played by managers is that of a figurehead. The top-level management acts as a figurehead while representing their organizations in societal, legal and symbolic activities. Managers are even responsible for conducting various tasks such as hiring employees, training and developing employees, and performing appraisals.

Company under Different Market Structures Assignment

Company under Different Market Structures - Assignment Example There are no barriers to entry for other firms to enter into the market. In the short run, the firms can change only the variable factor namely labor. The other decisions are predetermined (KrÄ Ãƒ ­lkovà ¡, n.d., p. 3). In the long run, the firms have the potential to change their scale. In the short run when the existing price is less than the average cost curve it is better for the firm to close down. In a situation of monopoly single firm exists in the market. The firm sells a unique product and there are no close substitutes. The firm has the power to set the price i.e. the firm is the price maker. Barriers to entry exist in the market of monopoly. There are many buyers and sellers in the monopolistically competitive market. The products of the market can be differentiated. Monopolistic competition along with oligopoly constitutes the structure of imperfect competition. Firms that are imperfectly competitive offer many products. The products are offered at administered prices. The price changes are costly and slow. The prime prediction of the theory of monopolistic competition is that firms will produce at the level where marginal cost equals marginal revenue in the short run. However, in the long run, the firms will operate at zero profit levels and the demand curve will be tangential to the average total cost curve (Solow, 1999, p. 9). A form of market where the industry is dominated by a small number of sellers is called oligopoly. Each oligopolist is aware of the market conditions as few sellers are present in the market. The decision of one firm can influence or are influenced by other firms. The responses of the participants of the market are taken into account in the strategic planning process by the oligopolists (Friedman, 1983, p. 6). Competition in the oligopolistic market can give rise to different outcomes. An oligopoly can maximize its profits by producing at the level where marginal revenue equals marginal costs.  

Management Consultancy Services Essay Example for Free

Management Consultancy Services Essay Following the Enron case and others, the place and role of professional advisers within corporate governance was thrown into public focus and as a result the professional management bodies across the world revisited their policies on various regulatory mechanisms. The policies formulated by Institute of Management Consultancy, United Kingdom is taken as a reference in the discussions below. The general principles are summarized. Self-regulation is best delivered through a modern, professional approach, i.e. through standards backed by disciplinary arrangements that are supported by external validation and a Code of Professional Conduct and Ethical Guidelines that apply to all members. A framework is required at the organizational and individual level to ensure that clients are able to make an informed decision about their choice of consultancy advice. A sector-wide definition of management consultancy should be developed that will assist in a number of ways, including the debate around self-regulation, and be sufficiently flexible to accommodate new providers of consultancy. The sector-wide definition should be Management consultancy is the provision to management of objective advice and assistance relating to the strategy, structure, management and operations of an organization in pursuit of its long-term purposes and objectives. Such assistance may include the identification of options with recommendations; the provision of an additional resource and/or the implementation of solutions. The definition of a management consultant should be Management consultants are those organisations and/or individuals that participate in the process of management consultancy within a framework of appropriate and relevant professional disciplines and ethics designed for the activity of management consultancy. The principle of detailed technical regulation of management consultancy should be rejected and that the essential skills of consulting are primarily behavioral, stressing the importance of competences and ethical standards. Any regulatory regime requires a significant element of independence from the profession in terms of membership and operation. The option of a regulatory system that provides easily accessible information from clients on the performance of firms and individuals should be considered carefully. The global nature of consultancy means that the complexities of jurisdiction and applicable law need to be taken into account and the dangers of regulatory systems being used as restraints on trade or for the furtherance of the interests of trade blocs recognized. The question of the interaction of parallel regulatory systems needs to be explored thoroughly with a wide range of professional and trade bodies. Management consultancy is immensely competitive. Any self-regulatory regime must not fetter the ability of management consultants to compete for business, with the opportunities for other companies that they may bring. The Government does not have a formal role in regulating the profession of management consultancy. Its role is to encourage and support stakeholders in management consultancy, including clients and other institutes, to develop a system that protects users and enables the UK profession to compete in a global market. 2. PROFESSIONAL CONSULTANCY ORGANIZATIONS CHALLENGES Traditionally the state has awarded associations of professionals the privilege of self-regulation in return for an assurance that members abide by a set of standards and an ethical code of conduct to ensure protection of the public interest. As increasing levels of education and social awareness give rise to greater expectations traditional structures, rules and regulations are challenged and justification for privilege is questioned. The position of trade and professional bodies is also made more complex by the increasing demand from members for such bodies to defend them from these pressures. This representational role has to be balanced carefully against the public protection responsibility. The regulatory function itself is not without its pitfalls. They are cent red on ensuring that everyone in the market is covered, how any regulations are to be enforced and also possibly ensuring that restrictive trade practices legislation is not used against them. All such arrangements are potentially unstable and perhaps are held together predominantly by the fear of more onerous statutory regulation. But these difficulties are compounded in an international environment. The increasing globalization that result in emergence of a single market mean that the developments of rules and regulations concerning two issues competition amongst professionals and standardization of qualifications are of particular concern. But the profession is also global in nature and regulation has also to be seen in against a shifting pattern of international trading and political structures. One driver for change is seen as ..deregulation and privatization, combined with a gradual shifting of policy-making to the global level. If regulation is the key, what form should it take? It can be introduced at a number of levels, i.e. the activity (technical regulation); individuals (standards and qualifications); firms (the trade association model) or the profession as a whole (ethics and principles). All of them have their difficulties. Some believe that the accounting profession in the USA had the wrong approach, i.e. Based on strict adherence to rules, it inadvertently encouraged innovations of the worst kind; creative accounting. 3. SHOULD MANAGEMENT CONSULTANCY BE REGULATED? There is, equally, the view that regulation is not needed at all. The market will regulate itself. This, of course, ignores that fact that business takes place within a societal framework and the view that the market is the ultimate regulator is, surely, flawed. It is based on the notion, sound in theory but questionable in practice, that the market is a perfect mechanism. Others suggest that the secret lies in the education of the client to make it an informed marketplace. It also has to balanced with the view that, if management consultancy wishes to be seen as professional, Professional awareness and behavior come when the early juggling with a little knowledge gives way to skilled application of a generally accepted body of knowledge according to accepted standards of integrity. It is also the case that the development of partnerships between clients and professional service firms (including investment by the latter in the former) may well limit the willingness of clients to shop around. The key question then is what is regulation for. In essence of course it is to ensure that the customers or stakeholders receive the goods and services that they need and that the suppliers claim to provide. In the case of management consultancy this must mean that clients receive the best possible advice to help them in taking their organizations forward. In a market dominated by a few global brands, it is about extending the transparency and extent of choice to enable clients to choose on the basis of expertise, quality of delivery and cost. It is also about balancing the need to extend these principles down from the firm to the individual and the costs of any system. The government view has been that good self-regulation coupled with demanding industry and people standards help companies compete in a global marketplace. When combined with effective self-regulatory systems and where appropriate supporting mechanisms exist to encourage good practice and resolve cross-border disputes, this development will reduce barriers and realize a single market worldwide. 4. STEP 1 IN REGULATAION WHO ARE MANAGEMENT CONSULTANTS? A number of definitions have been developed in recent years. The following is a small selection: Management consultants are used first to provide wider additional expertise than is available within a single organization. Thus a change in production or marketing may require expertise in designing and implementing a new system. Secondly, management consultants are used to provide objective appraisals where it is often easier for the expert outsider to see the broader picture and recognize the long-term requirements. Thirdly, the management consultant may be needed to provide additional assistance where there is a temporary increase in the management workload. This may be to cope with a major change or new development in any area of management responsibility. The rendering of independent advice and assistance on management issues. This typically includes identifying and investigating problems and/or opportunities, recommending appropriate action and helping to implement those solutions. Management consulting is an independent professional advisory service assisting mangers and organizations in achieving organizational purposes and objectives by solving management and business problems, identifying and seizing new opportunities, enhancing learning and implementing changes. The term Management Consultancy applies when a firm is engaged for a definitive duration to undertake specific enquiries, conduct studies, identify options and make recommendations or give advice of a strategic nature relating to the organization, management and operation of [the organization] for consideration/implementation. These definitions or descriptions have a number of threads in common. They are concerned with management issues of a significant, although not necessarily strategic, importance. Secondly, they are concerned with the role of the expert outsider. Finally, they extend the role of management consultants beyond advice and into implementation. Taking these threads into account the Institute believes that the sector-wide definition should be Management consultancy is the provision to management of objective advice and assistance relating to the strategy, structure, management and operations of an organization in pursuit of its long-term purposes and objectives. Such assistance may include the identification of options with recommendations; the provision of an additional resource and/or the implementation of solutions. Some have raised the issue of whether, if the professional activity is defined, the role of the individual management consultant also needs to be placed within a definitional framework. 5. REGULATION WIDER ISSUES Conversely, it is likely to be the case that others, even if introduced for the best of reasons, may see any system of regulation, as a restraint of trade. The danger is that the introduction of any self-regulatory system may also require an accompanying increase in bureaucracy and industry overheads and that the perceived failure of any such system may provoke a call for statutory intervention. The potential costs of any regulatory regime, however light its touch, are also of concern when Government does not seem to appreciate the costs, whether financial or opportunity, that may arise. Additional administration for practices and activity by professional bodies require resourcing and, in many cases, it is practitioners who have to bear the burden. The reality is that management consultancy, like every other business, is immensely competitive. Any regulatory proposals must take into account the need for the consulting profession to retain flexibility to adapt to a new global and technology-driven world. While global practices dominate the market, internal consultancies within domestic companies are turning to external and, hence, foreign markets, for business and small practices in niche markets are also competing on a global stage. The key is responding to the needs of clients rather than a regulatory regime that will always be behind developments in the marketplace. 6. CODE OF ETHICS INSTITUTE OF MGMT CONSULTANTS, USA All IMC USA members pledge in writing to abide by the Institutes Code of Ethics. Their adherence to the Code signifies voluntary assumption of self-discipline. The Code specifies: Clients * Members will serve their clients with integrity, competence, and objectivity, using a professional approach at all times, and placing the best interests of the client above all others. * Members will establish realistic expectations of the benefits and results of their services. * Members will treat all client information that is not public knowledge as confidential, will prevent it from access by unauthorized people, and will not take advantage of proprietary or privileged information, either for use by them, their firm or another client, without the clients permission. * Members will avoid conflicts of interest, or the appearance of such, and will disclose to a client any circumstances or interests that might influence their judgment and objectivity. * Members will refrain from inviting an employee of an current or previous client to consider alternative employment without prior discussion with the client. Engagements * Members will only accept assignments which they possess the expertise to perform, and will only assign staff with the requisite expertise. * Members will ensure that before accepting any engagement a mutual understanding of the objectives, scope, work plan, and fee arrangements has been established. * Members will offer to withdraw from a consulting engagement when their objectivity or integrity may be impaired. Fees * Members will agree in advance with a client on the basis for fees and expenses, and will charge fees and expenses that are reasonable, legitimate and commensurate with the services delivered and the responsibility accepted. * Members will disclose to their clients in advance any fees or commissions that they receive for equipment, supplies or services they could recommend to their clients. Profession * Members will respect the individual and corporate rights of clients and consulting colleagues, and will not use proprietary information or methodologies without permission. * Members will represent the profession with integrity and professionalism in their relations with their clients, colleagues and the general public. * Members will report violations of this Code to the Institute, and will ensure that other consultants working on behalf of the member abide by this Code. The Institute of Management Consultants USA, Inc. (IMC USA) adopted its first Code of Ethics in 1968. Since that time IMC USA has modified the wording of the Code for additional clarity and relevance to clients. The current Code was approved February 22, 2002. It is consistent with the International Code of Professional Conduct published by the International Council of Management Consulting Institute (ICMCI) of which IMC USA is a founding member. Members who apply for the CMC (Certified Management Consultant) designation must pass a written examination on the application of the IMC USA Code of Ethics to client service. The CMC mark is awarded to consultants who have met high standards of education, experience, competence and professionalism. 7. CODE OF ETHICS THE GROUND REALITY This paper is based on an Ethics Survey conducted by the Institute of Management Consultants among American business consulting clients of IMC members who are Certified Management Consultants (CMCs). Results * Over-promising expected results and/or benefits (Nearly half of the respondents-46%) * Not serving the best interest of the client (32%) * Under-delivering results vs. commitment (31%) A high percentage of respondents40%indicated that they believe professional service firms would lie to protect themselves. Thirty-nine percent (39%) also indicated that they think employees would lie to protect themselves. Counterbalancing this, however, was the expression of 54% of the respondents who indicted that in a difficult situation, they believe employees will behave honorably. Half of the respondents also believe that professional service firms do place a high value on the welfare of the clients organization. It can therefore be concluded that while business executives believe that both employees and professional service firms do have an interest in the success and welfare of the organization/enterprise, they also feel that both groups would be inclined to act to protect their own interest or enhance their own position-an action which could inevitably be to the detriment of the enterprise. Two additional issues in which professional service firms can be faulted by business executives included: * Allowing the projects scope to expand/creep. (One-fourth of the respondents indicated this was happening frequently.) * Being imprecise or non-specific when setting expectations. (Only 19% indicated that this happens frequently, yet 68% indicated this occasionally happens.)

Teachers as Mentors in Critical Pedagogy :: Teaching Learning Essays

Teachers as Mentors in Critical Pedagogy The young world history teacher stood stern and erect before her students. Around the side of her arm she wore a black cloth. "My name is Ms. Aping. When you are responding to me, you will direct me standing up as Ms. Aping, ma’am. You are not to speak unless I request for you to do so. I will teach you what you need to know, and I expect you to learn it well†¦questions are quite unnecessary. If you fail to abide by my rules you will spend a great deal of your lunchtime with me. Understand?"†¦ An awkward silence followed, then voices raised, "Yes, Ms. Aping, ma’am." My voice was among the reluctant echoes in response to this teacher who was clearly exerting the same right and power of a dictator. I later discovered that my teacher was only executing a realistic performance. The scenario, however, proved quite disturbing as well as revealing. Why was it that not a single student stood up to disagree with the teacher? I doubt any of them felt that her extreme an d absurd regulations were right or even permitted, but not one person had the courage to go up and question her style of teaching and authority. Our educational system, while wanting to educate and strengthen its youths’ minds, has horribly done the opposite through an almost misguided perception of how teachers are supposed to teach. For the majority of our academic learning careers, we have been exposed, to some extent, to the "banking" concept of education described by Paolo Freire. At the youngest age, when we were perhaps considered the most unknowledgeable, we were fed a vast amount of information by our teachers, and were expected to receive and memorize this knowledge and accept it as true. As young elementary school kids, we were taught that Christopher Columbus was the first human being to discover America, only to find out later, that information was not true. These half-true facts, taught to children, are quite acceptable though. It is simple for a child to learn and memorize that Columbus first sailed the ocean blue and founded America for the rest of the world. On the other hand, much energy is needed and confusion may arise for them to acquire and comprehend the immigration of Native American Indians into America, much before the arrival of Columbus, and the possible voyage of early Vikings from northern Europe to the southern coast of present day Canada.

Masque Of The Red Death English Literature Essay

Death is Inevitable: How â€Å" The Masque of the Red Death † Illustrates the Inevitability of Death. â€Å" The Masque of the Red Death, † written by Edgar Allan Poe in 1845, displays a certain subject about the irrevocability of decease. The narrative follows Prince Prospero as he tries to utilize his wealth and power to evade a deathly pestilence by concealing off in an abbey with a 1000 other invitees ; nevertheless, Death is the vanquisher of this narrative as the narrative concludes with the decease of Prince Prospero and all of the invitees. In â€Å" The Masque of the Red Death, † Poe describes a subject that decease is ineluctable as can be seen in the storyteller, the sarcasm of the secret plan itself, and the huge sum of symbolism in the narrative. The storyteller adds to the subject of the narrative because the storyteller in â€Å" The Masque of the Red Death † is Death itself because of the incompatibilities planted by the writer in individual, tense, and chronology throughout the narrative. The beginning of â€Å" The Masque of the Red Death † is written in 3rd individual ; yet, in three topographic points in the narrative, the narrative is in first-person, proposing that the narrative is really a storyteller, a character in the narrative. The following beginning of grounds is the difference in tense in the narrative. In the narrative, the tense of the narrative displacements from past to show. The significance of the tense displacement suggests non merely that the storyteller was present during the events of the narrative but besides that the storyteller survived the event in order to state the narrative. The 3rd piece of grounds alludes to the thought of Death as the storyteller is in the chronology of the n arrative. The narrative is evidently written during the clip of feudal system and aristocracy ; nevertheless, in the narrative, the storyteller mentions Hernani, a 19th century work by writer Victor Hugo. By utilizing this mention, Poe is stating that the storyteller was non merely present at this event, perchance in the Middle Ages but besides lived through the 19th century. The clip difference placed by Poe spans 100s of old ages, touching to the thought that the storyteller must be person or something that has existed 100s of old ages. Because Poe creates incompatibilities that do non adhere to a individual type of storyteller or narrative, Death itself becomes a really plausible pick for the storyteller. The fact that Death is the storyteller of the narrative merely builds up and intensifies the overall subject of the narrative that decease is ineluctable. Since Death is a plausible the storyteller of the secret plan, the following subscriber to the overall subject of the narrative is the sense of sarcasm found in the secret plan of the narrative. In the narrative, Prospero has a rubric of aristocracy ; nevertheless when word of the Red Death comes, Prospero flees, go forthing the outside universe to â€Å" take attention of itself † ( 231 ) . Prospero is irresponsible in the eyes of the reader, because he does non care about any of the topics underneath him but considers his ain life and the lives of his friends to be indispensable. The sarcasm of the secret plan is seen in the condescension of Prince Prospero because he genuinely believes that his wealth and place in the universe will let to get away decease. The sarcasm of the narrative is rooted in this thought that decease can be cheated because of money and power Throughout the class of the narrative, the Prince holds to this thought that he is above decease ; nevertheless , in the terminal of the narrative, allegorically, Death overcomes. The irresponsibleness of Prospero becomes dry because locking themselves in this monolithic abbey in an effort to get away the disease is what seals their destiny in the terminal of the narrative. The abbey as described by the writer, â€Å" A strong and exalted wall girdled it in. This wall had Gatess of Fe. The courtiers, holding entered, brought furnaces and massy cocks and welded the bolts. They resolved to go forth agencies neither of immersion nor egressaˆÂ ¦ † ( 231 ) . When Death comes for them at the terminal of the narrative, it is by their ain making that they are trapped in this monolithic abbey, their lone pick, to eventually accept the call of Death. While the function of the storyteller and the sarcasm found in the secret plan attention deficit disorder to the subject, the chief subscriber to the subject of â€Å" The Masque of the Red Death † is the multiple histories of symbolism given in the narrative. The symbolism of the narrative is largely seen in two elements of the narrative: the decor of the abbey and the coal black clock. The decor of the abbey is described for the reader in much item, for a ground. The abbey is set up of seven suites from E to West and are arranged in a colour form of blue, purple, green, orange, white, violet, and the last room is black. The different colourss of the suites are symbolic of the human life rhythm. The colourss can be â€Å" read † from east to west because the E is symbolic of get downing while the West is symbolic of stoping, like the rhythm of the Sun. The bluish represents birth, the beginning. The purple can be viewed as development because the beginning ( bluish ) h as been mixed with life ( ruddy ) . The green suggests life every bit good, but more in the sense of growing or young person. The orange represents the extremum of life, when the Sun is at its highest. The white alludes to the thought of aging. Violet is much darker than the other colourss, because it represents the slow decay of life. Finally, the black room represents decease. Throughout the narrative, the invitees ne'er enter into the black room because they fear decease. The symbolism of the colourss of the room is besides found in the flood tide of the narrative. Prince Prospero chases ruddy decease from the bluish room and stoping with his decease in the black room, stand foring the stoping of a life. The invitees all run into the black room to uncloak ruddy decease, and they all die. Besides in the black room, the large coal black clock is found. The large coal black clock is besides a symbol associated with decease. However, the clock does non intend decease straight. The cl ock represents the thought that even though the invitees are â€Å" rip offing † decease clip still goes on. Time does non halt for the invitees, and the invitees know that they excessively will decease no affair what they do. This idea is represented in the narrative because every clip the coal black clock bells signaling the hr, all the invitees stop their gallivanting and partying and go soundless, as if frozen. The coal black clock is a changeless reminder to the invitees of the Prince that they will non get the better of decease, but merely that their life has one less hr. The symbolism of the coal black clock and the decor of the abbey are a major subscriber to the thought that decease is ineluctable. Edgar Allan Poe uses his command of composing to convey the thought that Death is grim in â€Å" The Masque of the Red Death. † This cardinal overall subject that decease is ineluctable can be seen in the storyteller, Death itself, in the dry nature of the secret plan, and most blatantly in the huge sum of symbolism scattered throughout the narrative. Death is inevitable for everyone: no sum of money or power can change this natural order. Work Cited Poe, Edgar Allan. â€Å" The Masque of the Red Death. † Introduction to Literature. 1st erectile dysfunction. Boston: Pearson, 2011. 231-6. Print.

Ford Fiesta Movement

In April 2009, The Ford Motor Company launched a new marketing campaign called the Ford Fiesta Movement. The campaign had an unusual approach, never previously used before by Ford since being incorporated in June 1903: Ford used amateurs to create ads for Ford Fiesta, their new B category car and relied on (an artificially designed) Word of Mouth Marketing that used online social media to build awareness. Their thinking was unusual in two ways: Today, it’s a familiar case to everyone to use blogs and social media to engage buyers, but in 2009 letting consumers take over your brand was unheard of.Plus, Ford decided to create a campaign for a product that was not on sale and would not be sold for another 12 months from the start of the campaign (‘atypical timeline’ –Exhibit E). Two months into the campaign the marketing team responsible for the effort had to evaluate the campaign’s performance and possible next steps. There are two key questions: How d o you evaluate a marketing campaign’s performance for a specific product, when in reality you haven’t sold anything? What should Ford do after the campaign to leverage the newly build brand awareness and convert interest into sales?Measuring Campaign Efficiency – Will we make enough profit at the end? 1) Calculate expectation: There are very few hints in the case study that allows the reader understand how would Ford measure success: Ford targeted 9% market-share from the total amount of new passengers in the B category, a segment that consisted of 437,000 passengers – that works out to an expected 39,330 cars sold At the start of the campaign Ford expected a 100. 000 test drives within the 12 months Calculating with Ford’s expectation of market share, it sounds like Ford expected to sell 39.330 cars out of the 100. 000 expected test drives, which tells us that every test drive, in Ford’s mind has a 39% conversion rate. This is one benchmark we can use to assess the prospects of the campaign At the time of evaluation Ford accounted for 6,000 test drives for the 2 months, unless there is a fundamental change in the number of cars available for test drives, the trajectory is that this will allow Ford to assume a total of 30,000 test drives ONLY for the next 10 months of the campaign, and a sum of 36,000 test drives for the total year.Calculating with the assumed 39% test-drive success rate Ford seems well behind on its plans to reach a 9% market share. (36,000 x 0. 39= 14,040 vs. 39,330) Why is this problem? 2) Will this trajectory make enough profit? What sort of profit does a car manufacturer make on a new car? Unfortunately, no profit margin % figures were given in the case study, but if one looks at industry averages on the internet (Exhibit A), the average manufacturer makes about 4.13% net profit margin on every car.I am going to use this percentage and the given selling prices in the case: both the low-end and hig h-end selling prices in order to calculate potential revenue and profit generated against the year to date and year to go spend to assess whether the test drive figures for Ford Fiesta are an indication of an acceptable Return on Investment or could they be dangerously low? The calculation above shows worth case and best case scenarios.The calculated figures above show that Ford needs to be very careful: If the test drives remain this low, and the majority of buyers chose a low-end, lower spec, low priced car, the campaign with industry average net profit margins would probably not be on break-even. This tells us that It would probably be worth importing more test cars from Europe – see cost reasoning below – as soon as possible or/and transform some cars that are now currently used by the advocators into test driving cars, e. g. Ford could make a policy that the bottom 20% advocators would have to hand over their cars for better use.These two steps (importing more car s and converting advocators cars) seemingly would be vital to deliver business success. 3) Measuring Campaign Efficiency – Other Performance Indicators – The Reach and CMP Based on the case study Ford is happy about their early results when it comes to their website visits, video-views, tweets and blog mentions, these all perform above expectations they say. But how can we make sure that the spending of $3,000,000 is justified for the amount of impressions Ford experienced in the first 2 months?Calculating the total Reach is relatively easy, we could in theory add up all the impressions from all internet sources mentioned in the case study to get an arbitrary number for total impressions reached with this spending – see below chart. Ford exposed a total of 5,049,256 people to their Fiesta Movement. This means that the target audience watched and paid attention to what Agents got up to, leaving comments and replying to videos, and linking the Agent content on the ir own web-sites. But was this the most effective spend of the $ 3 million?To compare this, we need to calculate the CPM and compare this to different media spend at the time of the campaign – 2009. The CPM: using the cost of the campaign and dividing that by the number of impressions, expressed in thousand is: 3,000,000/ (5,049,256/1000) = 600. This number is atrociously high when compared to TV ($10), Magazine ($7), Cable TV ($6) CPMs in 2009 (Exhibit B) – I hope I calculated this correctly. So the question is: Would TV/Radio/Cable TV be able to generate the same number of test-drives and conversion? We do not have data for this, unfortunately.What Ford was looking at at the time was that the campaign was on track when it comes to building a buzz around the new product and the total cost of the campaign was going to be small when compared to the overall cost of a nation-wide TV campaign. Below I compared the expected web-visits, video-posts, calculated indexes and al so calculated total impressions for areas like Video’s posted online, photos posted online and tweets. Mid-term corrections The measure of success of a marketing campaign in the car industry is the number of test drives that can turn into sales.As mentioned above, these were WELL BELOW expectations in the case of Ford Fiesta because of the limited cars available. This was not just an opportunity for Ford; it was a must to increase the number of cars available for test drive. It would have been a crucial business decision to import more cars suitable to drive in the U. S. to expand the number of cars available to try for the Public. The cost of a test car is around $20. 000 ($2 million divided by the 100 cars employed from the case)– this includes import duties and running costs. Let’s say a car can bare an average 5 drives a day, with 10 months remainingfrom the campaign that would be (365/12*10 x 5) 1. 520 test drives per car and we expect 39% of those turning into sales = 593 potential car sales – that is a potential $5,931,250 Revenue and $244,961 profit (calculating with 4,13% average industry margin). This means each and every car added to the test-drive pool has a huge potential to generate incremental revenue and sales for Ford. On top of this, cars should have been taken from the bottom 20% of bloggers based on their performance and put into the test drive pool. Converting Interest into SalesThere are a number of ways one can convert interest into sales. Without testing these Ford would not know which ones deserve more resources than others, so I am going to list these ideas, but will not elaborate as no test results are available: Using the collected e-mails to send out newsletters with special videos, personal messages and even promotional offers (one year insurance for free if you buy now†¦) Following up promotional e-mail messages with a Telemarketing effort inviting people who opened e-mails for test drives Embeddi ng promotional offers to all YouTube videosAsking newest Ford Fiesta buyers after the launch to become brand ambassadors and post their positive experiences on their personal social media circles (Facebook, twitter, YouTube).I think not using fresh, new buyers for a product for future testimonials is a lost opportunity Promoting the opportunity of test-drives in all social media channels and in Point of Sales more aggressively for a set period of time (Twitter, YouTube, and Facebook) – (assuming the issue with lack of cars for test drives has been corrected) Partnering with selected car dealers agreeing that they would fill their full car park with Ford Fiesta’s for a two week period and no other cars would be placed on their premises (based on the successful Heineken pub case)Sending direct mail packages to selected previous Ford users if such list is available, whose cars are about to reach a certain age (5-7 years) with a message that it is time to change. The list needs to be well selected, assuming that we target people who are in need of a B category car Campaign in high-schools or around the teen-age target audience (teenage car show? ) building messaging on Ford’s highest safety perception in 2009 & 2010 listed in the case study Closing Remarks Although the case is set two months into the Fiesta Movement, as the team evaluates just the first set of metrics and seemingly they are behind target on their most crucial metric: number of test drives, we already know that Ford decided to continue the Fiesta Movement and thus created a unique campaign that left everybody much (!) wiser about marketing in the digital space and proved everyone that social media has tremendous potential for business organizations.Ford Fiesta became the company’s best performer, far exceeding the company’s expectations, helped turn around not just Ford’s business performance but stock performance as well (Exhibit D). This is probably becau se the campaign worked with a perfect idea of identifying and using capable individuals who are able to generate a steady-stream of content to raise interest level AND who are positively motivated to share their experiences when a Ford Fiesta is in their daily lives. This combination created tremendous market receptivity.We now also know that the effects of the campaign are beyond any imaginations or forecasts*:†¢Ford sold 10,000 cars in the first week of sales for the fraction of the cost of a national TV campaign†¢The campaign generated over 30,000 original content, 40,2 million Twitter and Facebook impressions and 229 million consumer engagements†¢Produced over 50,000 requests for more information from people who never used a Ford before†¢The campaign also generated high profile media coverage in outlets like The Wall Street Journal, Forbes, USA Today and CNET. According to Ford’s research, 60% of the public is now aware of the Fiesta brand even though the vehicle has not yet debuted, a metric that would have cost $50 million in traditional media spend to achieve. (*Enhanced Online News, 2010 July: Action Marketing Group Awarded Golden Effie for Ford Fiesta Influencer Campaign)

Cronon essay essays

Cronon essay essays 1. To Cronon, the wilderness is commonly defined as a place that is pure, natural and untouched by man. Cronon does not see nature as such a pure place. He thinks that nature is basically the same thing as the city. Cronon writes that the city to a person from the country is the same as the country to a person from the city. He sees a problem with people taking vacations and building houses in the wilderness. Cronon thinks that if society got the image that almost everything around us, not just the uninhabited, was wild then people would not be as fascinated with nature. 2. Cronon thinks that the fashion that the United States views the wilderness is not correct. He writes that the public uses words like, natural, uninhabited, and un-polluted. Some of the adjectives that Cronon uses to characterize our blindness and illusions are stupidity, ironic, and delusional. I took all the words the Cronon used as negative. I think that Cronons tone was a tone of intensity. I think that this tone made the reader take his argument more seriously and pay more attention to what he or she is reading. I had difficultly reading Cronons essay. His word usage was hard to interpret and he was biased about the subject that he was writing about. ...

A Quiz About Clarity

A Quiz About Clarity A Quiz About Clarity A Quiz About Clarity By Mark Nichol Writers usually don’t mean to be duplicitous when they write one thing when they mean another; it’s just that what they intended to communicate is not what they communicated. The following sentences demonstrate some of the types of misunderstandings that result from careless composition. Try your hand at repairing the damage, and then take a look at my solutions at the bottom of the page: 1. â€Å"The postwar suburban ideal was a Cadillac and a fur coat like a movie star.† 2. â€Å"His legacy was also one of social revolutionary, humanitarian, and artist.† 3. â€Å"A letter can be mailed via the Pony Express reenactors for the 1860 price of $5.† 4. â€Å"That established history is being challenged by a rare book collector and author, John Doe and Jane Smith.† 5. â€Å"Although DNA testing is highly effective, those involved in criminal investigations do not always use it because of its high cost.† Answers 1. The sentence implies that the ideal was ownership of two things: a Cadillac, and a fur coat that resembles a movie star. We know it means possessing a Cadillac and a fur coat, as movie stars were wont to do, but the sentence fails because it doesn’t explicitly state that. This revision does: â€Å"The postwar suburban ideal was driving a Cadillac and wearing a fur coat, like a movie star.† 2. The subject’s legacy cannot be that of someone with these identities, but it can be associated with that of such a person: â€Å"His legacy was that of a social revolutionary, humanitarian, and artist.† 3. The final phrase of this sentence lacks clarity. The point is that in 1860, sending a letter by Pony Express cost $5, and that today, for the same amount a more modest total than it was about 150 years ago one can send a letter on a commemorative ride carried out by reenactors. The sentence should be revised to make this relationship clearer: â€Å"A letter can be mailed via the Pony Express reenactors for the same fee it cost in 1860: $5.† 4. As written, this sentence suggests that the challenger is a book collector and author who is rare, and that the person’s name is John Doe and Jane Smith. Hyphenating rare and book to demonstrate that they team up to modify collector, and recasting the sentence to join each single epithet to the respective name, makes all clear: â€Å"That established history is being challenged by a rare-book collector, John Doe, and author Jane Smith.† 5. DNA testing is not always used of its high cost? Then why is it always used? Back up a little bit the sentence means that DNA testing’s high cost restricts the frequency of its use. This important distinction is conveyed with the simple reversal of two phrases and the insertion of a comma between them: â€Å"Although DNA testing is highly effective, because of its high cost, those involved in criminal investigations do not always use it.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:How Many Tenses in English?50 Idioms About Fruits and VegetablesI wish I were...

Pamphlet- physiology doc Essay Example | Topics and Well Written Essays - 500 words

Pamphlet- physiology doc - Essay Example h as cocaine or heroin, measurable changes in brain chemistry and physiology perpetuate the cycle of addiction.† 1 Addictive behavior may be the result of genetic factors even through there may be no contact between the generations through which it is perpetuated. â€Å"Genetic susceptibility to addiction is the result of the interaction of many genes.† 2 Again environmental factors like level of income, education, family status, crime record etc are also relevant factors in the matter. But the significant point that emerges from the research studies is that brain physiology can significantly be altered due to ingestion of drugs. Drug addiction interferes with the natural cycle and brain circuits and ‘neural functions in such a way as to render brain circuits mediating various behavioural effects of these drugs more or less, responsive to those effects.† 3 Serotonin and norepinephrine are considered to be drugs which elevate moods and alters the brain pattern to produce pleasurable sensations. Serotonin is considered to be major mood enhancer and is one of the main constituent in addictive drug groups. The effects of drugs are particularly marked in adolescent years. It is during these teenage years that the frontal cortex of the brain develops during this time, â€Å"a neural network that malfunctions as a consequence of chronic drug-taking, including the prefrontal cortex,† 4 which develops reasoning powers, mental personality development and confidence. The usage of mood enhancing drugs interferes with the natural development of the brain and the prolonged use could cause maldevelopment and stunted growth of this significant part of the brain. Drug addiction could be termed as a â€Å"chronically relapsing disorder† in which the drug addict has an uncontrollable frenzy to consume drugs. 5 It has been found that addict ion interferes with the addicts mental and physical health, impairs his judgment and decision making abilities and could be major cause for